Nagpur’s health-food revolution is picking up pace, and leading the charge is FitFuel Café, founded by fitness enthusiast Neha Borkar. Launched in 2021, the café introduced Nagpurians to clean, high-protein meals and smoothies long before fitness cafés became a trend.

After successfully running two outlets in Ramdaspeth and Manish Nagar, FitFuel is now expanding across Maharashtra through a franchise model. Each franchise comes with a nutrition training module and marketing support from the parent brand, ensuring consistency in taste and health standards.

FitFuel’s philosophy revolves around “eating right without giving up flavor.” Their most popular items — quinoa bowls, almond smoothies, and millet wraps — attract both gym-goers and professionals.

“We want to make healthy eating a lifestyle, not a luxury,” says Neha.

The brand has already signed agreements for outlets in Amravati and Wardha and plans to enter Pune by mid-2025. With strong social media traction and influencer collaborations, FitFuel is set to become one of Nagpur’s biggest lifestyle exports.